Crafting Platform Strategy based on Anticipated Benefits and Costs1
نویسندگان
چکیده
In this chapter, we introduce the benefits and penalties of commonality (both to the customer as well as the manufacturer), emphasizing the need for anticipation of divergence when estimating benefits. We highlight the importance of mapping commonality strategy to the financial benefits, with a view to creating long-term competitive advantage for the firm.
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تاریخ انتشار 2013